Anticipating and solving customer problems now and in the future, sometimes even before they realize they have a problem, is key for thriving organizations. When you have a maniacal focus on your prospects issues, needs and concerns and the complete organization drives towards solving their problems through your solutions, that is when the magic happens.
Any deviation from this fundamental value source, will dilute the cause and reason for existence and organizational longevity. When your people, systems, processes, strategy and tools are all singing off the same piece of music, where the only focus is your customer and their needs, you will be leaps ahead of your competitors, who are still focused on touting their products features and benefits and how great they are.
What is your purpose ? Tomorrow if you were not there, would your absence be missed ? Are you operating in the crowded red ocean or are your charting new pathways in the blue ocean. Is a culture of innovation pervasive throughout all levels and departments within the organization ? Are you focusing on win-win relationships and uplifting relationships ? The sum of the parts needs to be greater than the whole. A great illustration of this can be found here- https://www.statesman.com/news/20190531/michael-dell-were-constantly-evolving-and-learning?
